Smarter Shift article mentions (and links to) Passle research.
That’s the surprising conclusion reported last year by Oxford, UK-based Passle, based on a survey of 802 marketers in the United States, Canada, and the United Kingdom. “There has been much research done in the last few years on the importance of content marketing, social media, and the increasing prominence of such marketing communications today. But we are yet to find any recent statistics on the number of businesses who are failing to manage such activities,” the company wrote.
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