Our co-founder Tom Elgar is over at Spin Sucks today talking about the Hero, Hub, and Hygiene concept, and why all three are vital to your business.
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Quality vs Quantity: Hero Hub Hygiene
However, the meat in the sandwich is the Hub. Hub content is different again; particularly in knowledge businesses.
What defines Hub content and makes it good is that it is relevant and timely. It quickly tells another overstretched professional something they didn’t know or gives them an expert perspective.
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Nice to see us featured in this LMA round-up of content marketing tips for lawyers - technology is indeed your friend! Thank you to Susan...
