Is content king? Read this article by co-founder Adam Elgar to find out!
Recent research by Passle shows that the UK’s top 200 law firms produced less than 31,000 pieces of knowledge last year. That’s around half a piece of content created for every lawyer. With strong evidence to suggest that knowledge or ‘thought leadership’, when done well, can significantly raise profile and build and strengthen brands, leading to stronger client relationships and new revenue building opportunities – B2B companies that blog generate 67 per cent more leads than those that don’t, for example – it could be said that this is a significant opportunity lost.