A recent report from Passle found that the Top 100 law firms are on track to post almost 47,000 'knowledge' pieces between them by the end of 2015, compared to just over 26,000 in 2014. Though this shows notable improvements, the 46,866 posts equal just 128 pieces of content per day. The total output of approximately 62,000 lawyers means that less than one piece of publicly available content is produced each year on average, highlighting the work this sector still needs to do to catch up with other industries' content marketing feats.  Informative and engaging content can highlight a law firm’s personality and brand, contributing to developing relationships with clients. Experiment with new strategies and see what works. What do you have to lose?

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