Connor Kinnear's talk at the Digital Marketing Show made an impression on Ribbon Fish!
Another topic that really interested me was discussed by Connor Kinnear, Chief Marketing Office of Passle (Twitter @ConnorKinnea) . His talk was on B2B Content Marketing, and he taught us all about the Content Pyramid. This pyramid consisted of all types of content, with ‘Hero Content’ at the top of the pyramid. Hero content consists of content such as White Papers, events, or big research projects that take place once or twice a year.