Passle's research is the subject of an article in today’s Times’ supplement on legal innovation: 'Is social media the ultimate legal branding tool?'
You can download our report here.
As a conservative profession the law was cautious in its take-up of e-communication to reach clients. But the power of the internet is now recognised and according to the latest research by Passle, the top 100 law firms have increased their online content by 77 per cent this year with a predicted posting of almost 47,000 “knowledge” pieces between them. This compares with just over 26,000 in 2014. However, the report found: “The legal industry is not yet close to demonstrating its true expertise online.”