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Tom Elgar's Insights

| less than a minute read

Passle and the future of content marketing

Vivienne K. Neale interviewed me about Passle and thought leadership, click through to read it in full!

Passle is made for clever, busy people out there. They feel pressure to have an  online presence. Yet often don’t have tech skills training or just don’t have the time. We offer something  very different from corporate speech and white papers. It’s a way to comment instantaneously on breaking industry news. We designed our product to be easily integrated and very easy to use. All barriers disappear for people without that digital experience. I like to think we make the process fun too with our training techniques! It’s also great for smaller businesses, who might not have a marketing team.

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Tags

content, vivienne neale, content marketing

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