Quickly test and iterate some ideas rather than always focusing on big bang campaigns (Shane Redding, Think Direct) Use simple gamification techniques to encourage more people to blog more often (Connor Kinnear, Passle) Don’t discount B2C tactics for B2B social media (Aiden Carroll, Our Digital Brain) Develop your own TECIE scorecard (talent, experience, culture, intelligence, enthusiasm) for hiring the right people for your team (Jeremy Straker, NewVoiceMedia) Debrief regularly to develop a high performance team, just like the Red Arrows (Jas Hawker, Mission Excellence)