Most agencies and professional services companies are named after the individuals that founded the company. The reason for this is that the talent driving these companies is the asset that clients buy into. Saatchi and Saatchi was named after Maurice and Charles because, as advertising greats, they realised they were their own secret sauce and their communications should reflect that. This poses a question for all agencies and businesses where the people are the asset that clients buy. How do you communicate the knowledge and expertise of the true experts in your business? The problem is two-fold. How do you access the insights of these people, given that they are going to be extremely busy and then how to distribute that knowledge?

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