Passle's research on the content marketing habits of accounting firms features in Love Letters Publishing this week!
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Why accountants need to embrace content marketing
Unsurprisingly, this means that less marketing is carried out by accountancy firms.Analysis carried out by technology provider Passle revealed that in 2015 the top 50 firms of accountants produced 3,294 knowledge pieces per year, equating to 0.29 knowledge pieces produced per staff member per year.According to Passle, this equates to just a third of what law firms produced during the same period.
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Nice to see us featured in this LMA round-up of content marketing tips for lawyers - technology is indeed your friend! Thank you to Susan...
