Long ago, before the digital revolution, I wrote a book on media relations and how leading experts in professional services could build their media profile to become the “rock star” of a niche. Since then, the digitisation of communications and understanding of thought leadership have made this strategy commonplace – it’s all about content creation and distribution. Passle provides a turbo-charge for the social-selling process – enabling knowledge-rich, time-poor professionals to demonstrate their expertise online. I wrote about this challenge recently http://www.kimtasso.com/content-development-get-blood-out-of-a-stone/