Kim Tasso, the excellent marketing and business development consultant, has written a good guide to using Passle.
The advantages of Passle for busy professionals are clear, and many professional services firms (and businesses outside the sector) have jumped aboard. We at Coast have been using Passle for almost a year, to great effect.
There is an additional benefit to using Passle that is often overlooked. Posts can be a rich source of ideas and content for PR activity.
If an issue is worth Passling it is probably worth taking the insights created by an individual and sharing with the wider media. Content might be used as the source idea for a more detailed article, or more quickly as comment on a topical issue.
If PRs are not already monitoring clients' Passle posts they should be.
