Gina also believes that collaboration, not content is key. She thinks that we are going to see a lot of brands working together in interesting ways in marketing in 2017. Gina also believes that content is about ‘nowgreen’ –  content that is tied to the moment, but at the same time is evergreen and has long lasting appeal. Gina also foresees there being a revival in mini blogging citing Passle  as a platform to watch. She left the audience with one final message – “people don’t buy what you do but why you do it.”