Many thanks to Gina Balarin for highlighting Passle as a platform to watch in her CMA Digital Breakfast talk! We interviewed Gina last year, if you'd like to hear more recommendations from her.
Gina also believes that collaboration, not content is key. She thinks that we are going to see a lot of brands working together in interesting ways in marketing in 2017. Gina also believes that content is about ‘nowgreen’ – content that is tied to the moment, but at the same time is evergreen and has long lasting appeal. Gina also foresees there being a revival in mini blogging citing Passle as a platform to watch. She left the audience with one final message – “people don’t buy what you do but why you do it.”