We got a link in this article in the Guardian. Think this might be from the phone interview I did before Christmas.
(Apologies to the founders that I have been named as a co-founder...)
"The good thing about blogging, for example, is that it's free to do and can allow you to show your expertise in the field," says Kinnear. "But it's not easy and it's a big commitment. You need someone who is competent at writing and committed to keeping the blog up-to-date."