It’s not all about you! Make sure that your content is taking part in conversations that are already being had. Over the past week we’ve been getting to grips with Passle, a software service which gives you the ability to create something that is longer than a tweet, but more concise and quick than a blog post. Grab a piece of text from an article you’re reading, add your own thoughts and link to tweets from other people discussing the same article. A simple process, but one which gives you the ability to create a high volume of good quality content that is actually relevant. Monitoring your Passle Insights to see what engagement they are receiving could also let you know which topics are worth expanding into a blog post.