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Tom Elgar's Insights

| less than a minute read

From expert to rock star - using Passle for content creation and distribution

We are featured on Kim Tasso's blog today, along with some great examples of clients using Passle successfully.

Long ago, before the digital revolution, I wrote a book on media relations and how leading experts in professional services could build their media profile to become the “rock star” of a niche. Since then, the digitisation of communications and understanding of thought leadership have made this strategy commonplace – it’s all about content creation and distribution. Passle provides a turbo-charge for the social-selling process – enabling knowledge-rich, time-poor professionals to demonstrate their expertise online. I wrote about this challenge recently


kim tasso, content creation

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