New research has found a link between a successful content marketing strategy and revenue growth within the insurance services sector. The study – carried out by professional services content marketing platform Passle – ranked insurance broker Simply Business as the best in the UK for showcasing its expertise online and distributing it via social media, closely followed by competitors Aon and AA Insurance Services in second and third place respectively. At the other end of the spectrum were The A&A Group, Crispin Speers, and Minova Broking Group.