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Tom Elgar's Insights

| less than a minute read

46 experts share their content marketing predictions

I'm featured alongside 45 other marketing folk, sharing my thoughts on the future of content marketing. Some thought provoking predictions in there, worth a dip...

10. Claire Trevien, Head of Content Marketing at Passle – @CTrevien Personalised content marketing will come of age and with it bigger data privacy responsibilities. In the midst of fake news and post-truthing, I also think we’ll see a larger move away from ghostwritten content towards more authentic user-generated and expert-led content.


content marketing, 2017 predictions

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