I'm featured alongside 45 other marketing folk, sharing my thoughts on the future of content marketing. Some thought provoking predictions in there, worth a dip...
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46 experts share their content marketing predictions
10. Claire Trevien, Head of Content Marketing at Passle – @CTrevien Personalised content marketing will come of age and with it bigger data privacy responsibilities. In the midst of fake news and post-truthing, I also think we’ll see a larger move away from ghostwritten content towards more authentic user-generated and expert-led content.