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Tom Elgar's Insights

| less than a minute read

Why accountants need to embrace content marketing

Passle's research on the content marketing habits of accounting firms features in Love Letters Publishing this week!

Unsurprisingly, this means that less marketing is carried out by accountancy firms.Analysis carried out by technology provider Passle revealed that in 2015 the top 50 firms of accountants produced 3,294 knowledge pieces per year, equating to 0.29 knowledge pieces produced per staff member per year.According to Passle, this equates to just a third of what law firms produced during the same period.


accounting, rankmyfirm, loveletterspublishing

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