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Tom Elgar's Insights

| less than a minute read
Reposted from Passle Insights

The Passle Hero Academy

We are launching our first Passle User Event on 1st February! It's designed for you to find out about best practice, network with other clients, and feel generally revitalised in your approach to marketing! 

We are thrilled that Dr Claire El Mouden will be the keynote speaker at the event, where she'll explain why KPIs and annual bonuses are a waste of money. Claire is a behavioural scientist at the University of Oxford and works with businesses, including Passle, to help them implement the latest in behavioural research. She also happens to be a fantastic speaker - so you're in for a treat! 

As well as the keynote, there will be two seminars run by yours truly, on content creation and distribution. Places are limited for these so do RSVP me at claire @ if you want to attend!

Last but not least, there will be a drop-in surgery, so if you have any questions about Passle, or want to learn a few tricks and tips, then this is your opportunity. 

Full details in the link below!

In our inaugural Hero Academy, expect to fill up on useful tips and tricks to make the most of Passle, and upgrade your content marketing. Set on the 7th floor of WeWork, with views overlooking the city, this should be a fantastic opportunity to meet other Passle users, exchange ideas and collaborate. There will be seminars led by Passle’s Head of Content Marketing, a drop-in surgery with our experts, and a talk from Oxford University’s Dr Claire El Mouden on Why KPIs and annual bonuses don’t alter behaviour and are a waste of money.


content marketing, b2b marketing, hero academy, behavioural science, gamification

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