Many thanks to Gina Balarin for highlighting Passle as a platform to watch in her CMA Digital Breakfast talk! We interviewed Gina last year, if you'd like to hear more recommendations from her.
![print-logo](https://images.passle.net/fit-in/300x75/Passle/52f0dc0eb00e7e05007db79e/Logo/2014-03-04-10-24-28-261-passle_logo_orange_transp_small.png)
| less than a minute read
A platform to watch
Gina also believes that collaboration, not content is key. She thinks that we are going to see a lot of brands working together in interesting ways in marketing in 2017.
Gina also believes that content is about ‘nowgreen’ – content that is tied to the moment, but at the same time is evergreen and has long lasting appeal.
Gina also foresees there being a revival in mini blogging citing Passle as a platform to watch.
She left the audience with one final message – “people don’t buy what you do but why you do it.”
![featured image](https://images.passle.net/fit-in/860x860/52f0dc0eb00e7e05007db79e/5420381f3d947406f47d20ed/2017-02-21-2-22-40-874-cma-digital-breakfasts.gif)
Nice to see us featured in this LMA round-up of content marketing tips for lawyers - technology is indeed your friend! Thank you to Susan...