This browser is not actively supported anymore. For the best passle experience, we strongly recommend you upgrade your browser.

Tom Elgar's Insights

| less than a minute read

A platform to watch

Many thanks to Gina Balarin for highlighting Passle as a platform to watch in her CMA Digital Breakfast talk! We interviewed Gina last year, if you'd like to hear more recommendations from her.

Gina also believes that collaboration, not content is key. She thinks that we are going to see a lot of brands working together in interesting ways in marketing in 2017. Gina also believes that content is about ‘nowgreen’ –  content that is tied to the moment, but at the same time is evergreen and has long lasting appeal. Gina also foresees there being a revival in mini blogging citing Passle  as a platform to watch. She left the audience with one final message – “people don’t buy what you do but why you do it.”


gina balarin, marketing, cma, digital breakfast

Never Miss A Beat

Get B2B Sales and Marketing tips daily, weekly or as soon as they’re written.


No thanks