Many thanks to Gina Balarin for highlighting Passle as a platform to watch in her CMA Digital Breakfast talk! We interviewed Gina last year, if you'd like to hear more recommendations from her.
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A platform to watch
Gina also believes that collaboration, not content is key. She thinks that we are going to see a lot of brands working together in interesting ways in marketing in 2017. Gina also believes that content is about ‘nowgreen’ – content that is tied to the moment, but at the same time is evergreen and has long lasting appeal. Gina also foresees there being a revival in mini blogging citing Passle as a platform to watch. She left the audience with one final message – “people don’t buy what you do but why you do it.”